The Culture Code: The Secrets of Highly Successful Groups

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NEW YORK TIMES BESTSELLER • The creator of The Talent Code unlocks the secrets of highly successful groups and provides the following day’s leaders with the tools to build a cohesive, motivated culture.

Where does great culture come from? How do you build and sustain it in your group, or make stronger a culture that needs fixing?

In The Culture Code, Daniel Coyle goes inside probably the most world’s most successful organizations—including the U.S. Navy’s SEAL Team Six, IDEO, and the San Antonio Spurs—and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups discover ways to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build believe, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.

Culture is not something you are—it’s something you do. The Culture Code puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles of cultural chemistry that grow to be individuals into teams that can accomplish amazing things together.

Advance praise for The Culture Code

“I’ve been waiting years for someone to write this book—I’ve built it up in my mind into something atypical. But it is even better than I imagined. Daniel Coyle has produced a actually brilliant, mesmerizing read that demystifies the magic of great groups. It blows all other books on culture right out of the water.”—Adam Grant, New York Times bestselling creator of Option B, Originals, and Give and Take

“If you wish to understand how successful groups work—the signals they transmit, the language they speak, the cues that foster creativity—you won’t find a more essential guide than The Culture Code.”—Charles Duhigg, New York Times bestselling creator of The Power of Habit and Smarter Faster Better

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